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EXPERIENCE

May 2025 - Present

Product design lead

Carta

Defined strategy, led user research, and delivered high-impact features for the Asset Management product suite

Led behavior - focused product design initiatives that drove thousands of new investor - company connections, fueling growth in Carta's ecosystem

Designed GenAI-powered experiences that auto-extract information from complex legal documents, significantly accelerating workflows

SENIOR PRODUCT DESIGNER

Jan 2021 - May 2025  

CARTA

Designed foundational 0 -> 1 and 1 -> 2 features across Carta's core product: cap table management, reporting and hiring

Balanced craft and velocity by collaborating with product and engineering to conceptualize, validate, and ship weekly updates

Build strong rapport with design leadership through clear, articulate communication of complex design initiatives

PRODUCT Designer

CHORUS.AI

Oct 2018 - Dec 2020

Owned research and design for two shipped AI-driven products - custom coaching and sentiment analysis to enhance deal visibility

Shaped product strategy by translating customer insights into strategic design decisions

UX RESEARCHER

Jan 2016 - July 2017

Federal Reserve Bank of SF

Conducted research to inform the design of large financial reporting

applications, analytical dashboards, and educational economic podcasts

Designed and executed 100+ usability tests, both in a lab and remotely

Synthesized research to publish comprehensive UX reports and

presented findings with design recommendations to executives 

Led the Section 508 Accessibility bank efforts and tested products

directly with the San Francisco Lighthouse for the Blind

EDUCATION

Carnegie Mellon  |  Aug '18

Master of Human-Computer Interaction 

UC San Diego  |  June '12

Bachelor of Arts, Economics

SKILLS

DESIGN

User flows

Wireframes

Prototyping 

Storyboarding

Detailed specs

Design systems

High-fidelity UI

Layout

Typography

RESEARCH

Personas

User journeys

Contextual Inquiry

Systems mapping

Usability tests

Surveys

Heuristic Analysis

Management

Roadmap creation

Prioritization

Sprint planning

Retrospectives

TOOLs

FigmaMake

Figma

Invision

Illustrator

InDesign

Photoshop

Invision

CERTIFICATIONS

User Experience - Nielsen Norman Group

Agile Business Analyst - ROI Training

Scrum Product Owner - Platinum Experts

Experience Prototyping

Paper Prototyping

Wireframing

Sketching

©  designed by Viba Subramaniam 2025

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