VIBA
EXPERIENCE
May 2025 - Present
Product design lead
Carta
|
Defined strategy, led user research, and delivered high-impact features for the Asset Management product suite
Led behavior - focused product design initiatives that drove thousands of new investor - company connections, fueling growth in Carta's ecosystem
Designed GenAI-powered experiences that auto-extract information from complex legal documents, significantly accelerating workflows
SENIOR PRODUCT DESIGNER
Jan 2021 - May 2025
|
CARTA
Designed foundational 0 -> 1 and 1 -> 2 features across Carta's core product: cap table management, reporting and hiring
Balanced craft and velocity by collaborating with product and engineering to conceptualize, validate, and ship weekly updates
Build strong rapport with design leadership through clear, articulate communication of complex design initiatives
PRODUCT Designer
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CHORUS.AI
Oct 2018 - Dec 2020
Owned research and design for two shipped AI-driven products - custom coaching and sentiment analysis to enhance deal visibility
Shaped product strategy by translating customer insights into strategic design decisions
UX RESEARCHER
Jan 2016 - July 2017
|
Federal Reserve Bank of SF
Conducted research to inform the design of large financial reporting
applications, analytical dashboards, and educational economic podcasts
Designed and executed 100+ usability tests, both in a lab and remotely
Synthesized research to publish comprehensive UX reports and
presented findings with design recommendations to executives
Led the Section 508 Accessibility bank efforts and tested products
directly with the San Francisco Lighthouse for the Blind
EDUCATION
Carnegie Mellon | Aug '18
Master of Human-Computer Interaction
UC San Diego | June '12
Bachelor of Arts, Economics
SKILLS
DESIGN
User flows
Wireframes
Prototyping
Storyboarding
Detailed specs
Design systems
High-fidelity UI
Layout
Typography
RESEARCH
Personas
User journeys
Contextual Inquiry
Systems mapping
Usability tests
Surveys
Heuristic Analysis
Management
Roadmap creation
Prioritization
Sprint planning
Retrospectives
TOOLs
FigmaMake
Figma
Invision
Illustrator
InDesign
Photoshop
Invision
CERTIFICATIONS
User Experience - Nielsen Norman Group
Agile Business Analyst - ROI Training
Scrum Product Owner - Platinum Experts
Experience Prototyping
Paper Prototyping
Wireframing
Sketching
© designed by Viba Subramaniam 2025